Who we serve

Built for firms that sell their time.

Advertising and marketing agencies, design studios, web and digital shops, consultancies and professional services firms share one business model: revenue that depends on hours well spent. That makes the six pillars your business.

Six kinds of firms. One shared challenge.

Each type of firm feels the six pillars differently. Here is what we commonly hear, and where we usually focus first.

Advertising agencies

Creative-led firms balancing big campaigns, retainers and fast-turn production work.

Sound familiar?

  • Our creative team is slammed, but margins are down.
  • Retainers keep growing in scope, not in fee.
Where we focus first: Planning & UtilizationProcessProfit

Marketing agencies

Integrated and specialist firms running many small, recurring jobs across many clients.

Sound familiar?

  • We juggle dozens of small jobs and lose track of the hours.
  • Clients want reporting we can't produce without overtime.
Where we focus first: Project ManagementPeopleProfit

Design studios

Brand, product and environmental design teams where craft and revisions drive the schedule.

Sound familiar?

  • Rounds of revisions eat the budget.
  • Our best designers spend hours on admin.
Where we focus first: ProspectsProject ManagementPeople

Web and digital shops

Development and digital product teams mixing fixed-bid builds with ongoing support.

Sound familiar?

  • Fixed-bid builds keep running over.
  • Support work crowds out new projects.
Where we focus first: ProspectsProject ManagementPlanning & Utilization

Consultancies

Advisory and management consulting firms where senior time is the product.

Sound familiar?

  • Utilization swings from overloaded to idle and back.
  • Partners sell work the bench can't deliver.
Where we focus first: ProspectsPlanning & UtilizationProfit

Professional services firms

Any firm that bills for time and needs the same discipline from pipeline to profit.

Sound familiar?

  • We track time for billing, not for decisions.
  • We don't know which services actually make money.
Where we focus first: PeopleProcessProfit
[PHOTO: an agency team planning work around a wall board, natural light]

Signs you're ready

If three or more of these sound like you, let's talk.

None of these mean something is wrong with your firm. They mean you've grown past the way you used to run it.

Get a free operations evaluation
  • You find out a project lost money after it was invoiced
  • Utilization is a guess, or one number for everyone
  • New business stalls whenever the team gets busy
  • Work waits on one or two people before it can move
  • Time entry needs reminders every single week
  • You can't say which clients are most profitable
  • Scope changes get absorbed instead of billed
  • You've outgrown spreadsheets but haven't found a system that fits

See yourself here?

Two easy ways to start. Neither comes with a pitch deck.

Get a free operations evaluation Book a 30-minute call

Or reach us directly: mark@pensumllc.com · 412.659.5859